Farid Chehab
Honorary Chairman and Advisor to the Board Leo Burnett MENA Born in Lebanon and raised in Beirut, Chehab is a Public Law and Political Sciences Graduate. Beside the honor of having contributed to the “Humankind” philosophy of Leo Burnett WorldWide, he was elected “Man of the Year” by Arab Ad in 2010. He has a special passion for political communication and was the advisor of one President of the Republic and several well-known political figures in Lebanon.
Chehab is a talented speaker . He has given several regional and international conferences to the communication Industry. Among them : ”The knife and the Sharpener”, “Nobel or Cannes” ,“The Mother-of-all-Integration“, “Brand Building - The New World”, “Welcome to the 21st Century”, “Soldiers or Commandos”, “10 ways for one million returns” ,“Chief Inventor Officer” and the most recent one in Harvard : “From Chaos to Creativity”.
He is behind more than 12 regional and international campaigns, some of them are still alive until today. In 2011 he wrote his first book “A Bet for a National Conscience”, in 2012 he took the initiative of a massive CSR campaign for Lebanon and wrote “Blue Gold” a 5-year plan for the hydraulic resources of his country. In 2015 he wrote his third book “Of Happiness and Ideas”. He is now preparing a new book dedicated to the young generations facing the challenges of the new economy “Building Bridges over the 21st Century” it will be released in June 2018.